• Projects
  • About
  • Contact
WET PET - CREATIVE BRAND HOUSE
  • Projects
  • About
  • Contact

B Bagel Branding

London’s B Bagel launches a new brand identity.

Brand identity, packaging, print, graphic design: Wet Pet Studio
Interior design: Noa Ram Studio

Images courtesy of B Bagel, Me:Mo and Tony Harris.

Video Production Branding

Brand Identity for a video production company.

NYC Real Estate Branding

Logo design for a new residential development in LIC, NYC.

The Hebrew University of Jerusalem

Illustration and design for the Science Oriented Youth Unit at the Hebrew University of Jerusalem, advertising their summer camps.
 

Williamsburg Development Branding

Logo design for a residential development in Williamsburg, Brooklyn. 

In the image below: options that were not picked but are still ♥ed

Tribeca Development Branding

Logo, visual language, brochure and website designed for a residential development in Tribeca, Manhattan. 

Posters

OrCam MyEye

An explainer video introducing the breakthrough artificial vision technology device that reads any printed text, on any surface, recognizes stored faces of individuals and identifies consumer products.

Illustration and Design: Dafna Fikler
Animation: Shimi Cohen of Bold Studio

Marks and Symbols

Little Big Science

A logo system we designed for the popular Facebook page Little Big Science, which is edited by over 40 scientists from many fields. Their goal is to make science discoveries and knowledge accessible to the public.

London Bagel Bar

See Wet Pet’s new branding for B Bagel here.

You can find the best bagels London has to offer in one of B Bakery Bagel Bar’s three locations, in Soho, Chelsea and Tottenham Court Road.

We did the graphic language, signage, menus and disposables.
Logo by Space Agency, London.
Image by Tony Harris.

Marks and Symbols

The Hebrew University of Jerusalem

Illustration and design for the Science Oriented Youth Unit at the Hebrew University of Jerusalem, advertising their summer camps.

Tribeca Development Branding

Logo, visual language, brochure and website designed for a residential development in Tribeca, Manhattan. 

Engineering Company Branding

Logo, stationery and brochure design for an engineering company.

The Hebrew University of Jerusalem #2

A booklet design for the Unit for Science Oriented Youth classes, at the Hebrew University of Jerusalem.

OrCam MyEye

An explainer video introducing the breakthrough artificial vision technology device that reads any printed text, on any surface, recognizes stored faces of individuals and identifies consumer products.

Illustration and Design: Dafna Fikler
Animation: Shimi Cohen of Bold Studio

Menu Icons

Menu icon suggestion for a restaurant.

Manhattan Jewish Experience

Logo and website proposal to one of our oldest clients, MJE.

The logo is built of half a Star of David, and is also made to resemble the structure of a bridge.
Bridges are a prominent feature in the NYC skyline. They also metaphorically illustrate MJE's pursuit to connect the Jewish community with one another, as well as to Judaism and its ideology.
The logo was created in an attempt to give the ancient, "uncool" Star of David a contemporary and more sophisticated twist, that addresses a young professional crowd.

Marks and Symbols

London Bagel Bar

A neon sign designed for a restaurant in Soho, London.
Photos by @rigbissimo and @mattjones7

Sketchbook #1

Ridgewood Development Branding

Ridgewood is an up and coming neighborhood on the Queens-Brooklyn boundary in New York City. 
Bordering with the Brooklyn neighborhoods of Bushwick and East Williamsburg, Ridgewood has an emerging culture of its very own with new restaurants, galleries, specialty shops and cafes opening regularly.

The Garratt is a new residential building, aiming towards the clientele of young families, current residents of surrounding neighborhoods, and creatives in search of authentic Brooklyn. 
The logo we created was inspired by the elevated L train tracks which run through the heart of Ridgewood.

The two bottom images are two more concepts that were not picked, but we still loved. 

Marks and Symbols

Marks and Symbols

OrCam CES booth

Booth design for OrCam, for the CES annual exhibition in Las Vegas.

Art direction, design and illustration: Wet Pet
Production and booth setup: Studio Jeger

CES photo credit: TechRepublic.com

Sketchbook #2

OrCam MyEye

An explainer video introducing the breakthrough artificial vision technology device that reads any printed text, on any surface, recognizes stored faces of individuals and identifies consumer products.

Illustration and Design: Dafna Fikler
Animation: Shimi Cohen of Bold Studio

Marks and Symbols

More to Come!

Gif taken from an old animated short done for a project.

B Bagel Branding

— view —

Video Production Branding

— view —

NYC Real Estate Branding

— view —

ssr3-01.png

The Hebrew University of Jerusalem

— view —

Williamsburg Development Branding

— view —

Tribeca Development Branding

— view —

Posters

— view —

OrCam MyEye

— view —

Marks and Symbols

— view —

Little Big Science

— view —

London Bagel Bar

— view —

B Cup2

Marks and Symbols

— view —

The Hebrew University of Jerusalem

— view —

Tribeca Development Branding

— view —

Engineering Company Branding

— view —

melcer-BC-01.png

The Hebrew University of Jerusalem #2

— view —

OrCam MyEye

— view —

Menu Icons

— view —

Manhattan Jewish Experience

— view —

Marks and Symbols

— view —

London Bagel Bar

— view —

neon-01.jpg

Sketchbook #1

— view —

Ridgewood Development Branding

— view —

Marks and Symbols

— view —

Marks and Symbols

— view —

OrCam CES booth

— view —

orcam-ces-01.png

Sketchbook #2

— view —

OrCam MyEye

— view —

Marks and Symbols

— view —

More to Come!

— view —

All work © Wet Pet Studio 2025